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High Quality Score but no impression

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, 

 

I am looking at the AdWords campaigns and found that there are ads with QS over 6 but have no impression. What does it happen? Does anyone have the same issue? 

 

 

2 Expert replyverified_user

High Quality Score but no impression

Top Contributor
# 2
Top Contributor

Hello,

 

That could happen when the keyword is meeting all the required parameters to sustain a higher quality score, but the searches are minimum across the search engine. 

 

How have you structured the campaigns? Are you using similar terms with different match types? If yes, that could be one of the reason for this.

 

When you hover mouse over the speech bubble of individual keyword, what message are you getting?

 

Pankaj

High Quality Score but no impression

Top Contributor
# 3
Top Contributor

This is an average QS, try to improve the CTR, and raise the bid slightly.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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