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Hide account keywords in keyword planner, how it works ?

[ Edited ]
Collaborator ✭ ✭ ✭
# 1
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I noticed that they keyword planner is very playful and it hides keywords from the account in order to offer only new keywords.

 

In this hide and seek game my question is : if you have an exact keyword does it still make suggestions about the broad and phrase matches of that keyword ?

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Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Hide account keywords in keyword planner, how it works ?

Community Manager
# 10
Community Manager

Just wanted to jump back in on this.

 

Regarding hiding your keywords, if you have a keyword with any match type, it won't show up in the search results if you've chosen the option to hide keywords (under "Keyword options" on the left hand side).

Traffic estimates do take into account the overlap between keyword match types. Search query cars gets a lot of traffic. When you have both [cars] and cars as keywords in your plan, [cars] seems to get all of the clicks coming from the search query cars. See the screenshots to see how you can get traffic estimates for the three different match types.

 

Broad.png

Phrase.png

Exact.png

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Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Hide account keywords in keyword planner, how it works ?

Community Manager
# 12
Community Manager
That's right. The tool just tries to simulate what would happen if you were to add a portfolio of keywords to your account. So if there's a bunch of keywords you are planning on adding to your account, you could add all of them to your plan and then play around with match types for some/all of them.

Sorting results being different is a known issue and we are in the process of fixing that.

View solution in original post

Re: Hide account keywords in keyword planner, how it works ?

Google Employee
# 2
Google Employee

Hi Adrian, 

 

The answer is both yes and no; simply, it depends on what you tell the tool that you want.  Using the "match types" checkmark boxes on the left-hand menu, you can tell the Keyword Tool the matching options of the keywords to return.  In the example screenshot, I typed [tennis shoes].  You can see that by checking the "Phrase" and [Exact] options on the lefthand menu, I got results that were in the phrase and exact match matching options even though the keyword I typed in was in exact match. 

 

Screen Shot 2013-06-28 at 2.49.00 PM.png

 

 

Best of luck! 

Jeremy

 

Re: Hide account keywords in keyword planner, how it works ?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Your explanations are all good with the keyword tool ( which will be R.I.P. soon). My question was about the Keyword Planner, the new tool.

 

Main difference : the keyword tool does not provide keyword suggestions excluding keywords that are already in an account and you have to perform a keyword duplicate remove with the adwords editor after you pick suggestions from it.

 

They keyword planner hides by default keyword suggestions that would be found in the account, but it doesn't say if it hides only the match types that you have in the account or all the matches even if you have only 1 like the exact.

 

In the keyword planner you can only switch all the suggestions from the default broad to ALL exact or ALL phrase, and the funny thing is the traffic and CPC price suggestions remain the same even if you request a more restrictive match.

 

So... let's try again with a new explanation, if available, please Smiley Happy

 

Thank you

Re: Hide account keywords in keyword planner, how it works ?

Google Employee
# 4
Google Employee

Hey Adrian, 

 

I'll admit this is a first: I don't know the answer to this one.  I'm going to escalate to our technical team to see if we can ascertain a more definitive answer. 

 

I'll post on here when I hear back (probably Monday). 

 

--Jeremy

Re: Hide account keywords in keyword planner, how it works ?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Thanks, it would be useful in a medium or large account with many keywords , where you lose track of how many of them you created in all phrase matches and how many you only made in 1 or 2 matches.

 

Re: Hide account keywords in keyword planner, how it works ?

Google Employee
# 6
Google Employee

Hey Adrian, 

 

I had our team of technical specialists take a look at my escalation and this forum discussion.  Here is what we think.  

 

Fundamental Question: Would we see estimates for broad or phrase match variations for particular KY? 

 

Answer: This article, How Keyword Planner is different from Keyword Tool, states the following:

 

With Keyword Tool, we showed you statistics for broad match by default with the ability to get statistics for other match types, like phrase and exact match. With Keyword Planner, you'll get historical statistics only for exact match. To decide what match type to use with your keywords, add the keyword idea to your plan and review the traffic estimates for each match type. 

 

To me, this article recommends that you add all three variations of a KY or KY string. Depending on the match type of the KY, you should get different est. bid amounts and statistics.

 

See the screenshots below for examples. 

 

Thus, in order to see the information that you want, you will need to test each KY in each match type about which you are concerned. 

 

Screen Shot 2013-07-02 at 9.28.19 AM.png

 

Screen Shot 2013-07-02 at 9.28.03 AM.png

Re: Hide account keywords in keyword planner, how it works ?

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

1) Back to my original question : Does this mean that if a keyword is in my account in any match type, even if it is in one match type, it will not show up in the keyword planner's "exact match" estimates ?

 

2) In the keyword planner, even if you type a keyword in phrase or exact , it displays all the suggested keywords in broad match.

This help phrase "With Keyword Planner, you'll get historical statistics only for exact match." must be a good stand up comedy line , because you see broad match keywords but you get exact match estimates.

It's like a doctor telling you that cancer has an estimated impact of a flu.

 

Why did they put the pencil button to change match types , what does it do ?

 

 

"

keyword-planner-fun3.png

 

 

3) All in all great news, so I can see estimates for other match types after pushing the "get estimates" button and clicking the "keywords" button and adding the other match types. But we are back in the stone age since after pushing the "Review estimates" button we can type any new keyword in every match type, it doesn't do any filtering to compare our input to the keywords already in the account.

 

3.1 ) Please look in my print-screen at the No. 3 rectangle, it shows "Hide keywords in my account" but as we move on the the screen that you sugested ....

 

 

 

keyword-planner-fun1.png

 

 

 

3.2 ) When I test keywords in various match types in the "Review estimates" window, it no longer hides keywords from my account . I tested it with adding "vintage cars" to my account then trying to see if the keyword planner would still accept it as a "new keyword". Am I making a corect observation or did I miss something ?

 

As a general conclusion, can we get phrase or broad keywords as suggestions if we have them already in the account as exact matches ? For example I keep an Ad group "Search terms", where I like to add all the keywords as exact matches from the search terms report.

 

keyword-planner-fun2.png

Re: Hide account keywords in keyword planner, how it works ?

[ Edited ]
Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭

Oh wait, take a look at my last print screen.

Why on earth does the exact match for "cars" have more Impression estimates than the phrase or broad in the "cars" keyword ? This (more impressions for exact than broad) happens even if I change the budget to a high CPC and a 1 milion $ budget per day, in order to get a "flat line" in green estimates line, meaning that you cannot bid any higher.

 

Once again, a good stand up comedy Smiley Happy

Re: Hide account keywords in keyword planner, how it works ?

[ Edited ]
Collaborator ✭ ✭ ✭
# 9
Collaborator ✭ ✭ ✭

Sorry for the fragmented posting, I wanted to add one more thing , because I want the keyword planner to be a tool we can use  , and with your help maybe we can make some positive changes.

 

Regarding this phrase from the help page you are reffering  "To decide what match type to use with your keywords, add the keyword idea to your plan and review the traffic estimates for each match type."

 

After adding the keyword to the plan with the "Review estimates" button, you do not get the same data.

 

In the main keyword planner window you can see :

 

"Avg. monthly searches" of 1.5 milion per month at an avg. cpc of 2.39 ron  ( my currency , not important )

keyword-planner-cars-.png

 

In the "Review estimates" , I used the horizontal cursor to get the sames Avg. cpc for the single keyword , the exact match for cars .

 

1) How do those metrics translate ? 

 

"Avg. monthly searches" = x "daily estimates" for impressions 

 

2) How can we access the "avg. monthly searches" for all the keyword matching types ?

 

3) Is the keyword planner in beta testing ?

 

 

daily-estimates-impressions.png

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Hide account keywords in keyword planner, how it works ?

Community Manager
# 10
Community Manager

Just wanted to jump back in on this.

 

Regarding hiding your keywords, if you have a keyword with any match type, it won't show up in the search results if you've chosen the option to hide keywords (under "Keyword options" on the left hand side).

Traffic estimates do take into account the overlap between keyword match types. Search query cars gets a lot of traffic. When you have both [cars] and cars as keywords in your plan, [cars] seems to get all of the clicks coming from the search query cars. See the screenshots to see how you can get traffic estimates for the three different match types.

 

Broad.png

Phrase.png

Exact.png