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Hi - can you target household income levels using google adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Hi - can you target household income levels using google adwords?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi there,

 

It's not possible to target specific incomes. Demographic targeting allows you to target by age and gender.

 

Hope this helps.

 

Ryan.

Ryan.

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Hi - can you target household income levels using google adwords?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi there,

 

It's not possible to target specific incomes. Demographic targeting allows you to target by age and gender.

 

Hope this helps.

 

Ryan.

Ryan.

Re: Hi - can you target household income levels using google adwords?

Top Contributor
# 3
Top Contributor

Not directly.

 

However, you might want to consider managed placements - there are websites which cater for higher income brackets. you wont be able to select based on income, but you can look at the topics-  for example - luxury cars, yachts, watches, jewellry, etc will get you to sites with higher net worth visitors (in general)

 

Be prepared to pay a lot more to get your ads on these sites, though, if they are genuinely reaching their own target markets....

 

Another way is to use geo targeting and select the higher income level areas... for example if you select Beverly Hills it's going to give you more high net worth individuals than if you target my neighborhood...

Re: Hi - can you target household income levels using google adwords?

Badged Google Partner
# 4
Badged Google Partner

Re: Hi - can you target household income levels using google adwords?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Pretty cool! Thank you +1 for great find...

Re: Hi - can you target household income levels using google adwords?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
thank you Ryan

Re: Hi - can you target household income levels using google adwords?

Community Manager
# 7
Community Manager
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