Re: Hi Team,
Thank you for posting on our Community forum. To answer your first question, yes AdWords is Pay-Per-Click Advertising service. I'm a little unclear on your second question. What type of shopping portal are you using? Since it sounds like you may be new to AdWords, here's some great links to start out with:
- how to get started with Google AdWords.
- Youtube AdWords videos here.
- New to Google AdWords Hangout series: Master the basics.
- For your Shopping portal, you may want to learn more about Google's Product Listing Ads (or PLA).
If you have any other Adwords related questions, feel free to post them on the forums.
...and welcome to the AdWords Community!