Hi, I would like people to find my web, without using an ad.[ Edited ]
October 2014 - last edited October 2014 by Buzzb
Hi, I have searched for my website by using key words, but I don't get my website on the results. My web site name is www.gasplanconnexion.co.za. I draw up plans for people and businesses in South Africa who would like to install LPGas in their homes or businesses. If I type in LPG, or gas plans I get results of Australian gas installers. I have tried limiting it to South Africa, but still no luck. How can I get people to find my website?
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Re: Hi, I would like people to find my web, without using an ad.
Welcome to Adwords community.
Great question and potentially a HUGE question with lots of answers coming your way I shall give you my short answer and hope it helps a little bit.
There are 2 principal ways using the google channel to get visitors to your site.
1) Adwords (You pay for clicks to your website using targeted keywords & search terms, from certain locations, that you select that you feel are relevant to your business)
2) SEO (You focus on improving your website to appear organically (free) for search terms that google determine are relevant to a user’s search query)
• AdWords, Google's online advertising program, lets you reach new customers and grow your business.
• Choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad.
• There's no minimum spending commitment. You can pause or stop anytime.
To understand how AdWords works and make the most of your advertising budget, it's important to familiarize yourself with some key building blocks -- like keywords, placements, Ad Rank, bids, and Quality Score.
Please see the following link to get started https://support.google.com/adwords/answer/2497976?hl=en
AdWords is a very powerful tool that you will be able to use, profitably, to get quality traffic to your site to build awareness and also (I imagine) sell your goods and services.
On a personal opinion, I would use AdWords before any SEO work to assess the market and demand for your product. You can apply a coupon to help with your first campaign and feel free to post questions here to help you. Use the Keyword Tool Planner to estimate search volumes and prices per click https://support.google.com/adwords/answer/2999770?hl=en . I would imagine search terms such around LPgas would be your first starting point. Tip - review your website products and focus the KW around your products as a starting point.
Good Luck and i hope this is a small help on your way to your first campaign.
Re: Hi, I would like people to find my web, without using an ad.[ Edited ]
October 2014 - last edited October 2014
Welcome to AdWords Community.
@James has already explained the benefits AdWords can bring to your business. But as you said you are not yet ready for paid advertising. The most advisable approach for you would be to use Free Services from Google.
Yes, you can get your business on Google for Free. Please refer to this URL for more information. http://www.google.co.za/business/befound.html
Hope it helps.
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