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Hi Anybody Tried the broad modifier in the Phrase Match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I want to know if we use the Braod Modifier in phrase match will it workout or not

 

Example:- "+Hello+chandra"

 

Please Explain?

3 Expert replyverified_user

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
There is no such syntax in AW, what do you want to achieve by using it ?
Cheers,

 

Asaf 

 

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

+ Maybe you'll find this post interesting.

 

Good Luck,

 

Marked as Best Answer.
Solution
Accepted by rashu (Google Employee)
September 2015

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Hi,

Broad Match Modifier (BMM) is a match type in between Broad & Phrase. That is, it is more restrictive than Broad and less restrictive than phrase. For Example:

 

Keyword : free caps (in broad)
Will match : 'free caps', 'red free caps', 'free blue caps', 'free hats', 'free red hats'
Will not match : free cars

 

Keyword : "free caps" (in phrase)
Will match : 'free caps', 'red free caps'
Will Not match : 'free blue caps', 'free hats'

 

No words are allowed in between the keyword terms. No synonyms are allowed

 

Keyword : free +caps (in BMM)
Will Match : 'free caps', 'red free caps', 'free blue caps'
Will Not match : 'free hats'

 

You cannot substitute the word with the '+' with another word or synonym. But you are allowed to change the order of the words and insert words in between the keyword terms

 

Hope this helps.

 

- Heta

Heta
- Paid Search Marketing | www.convonix.com

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Top Contributor
# 5
Top Contributor

Hello ChandraKant; Welcome to our community;


I guess that your question refers to the "new closed variants" (plural / singular / ing form...) introduced two weeks ago.

These controls are selected by checking the radio buttons under : "Advanced settings -----> Keyword matching options".

As Asaf said, I do not think these "variants", can be selected by adding "+".


I understand that these new options are being rolled out globally, these days. I, personally, haven't tried them yet

 

Reads more:

New matching behavior for phrase and exact match keywords

Choosing your exact match and phrase match option

 

-Moshe


 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Moshe,

 

Thanks for your reply.

 

No i am not talking about the close variants, that i hav to select from the "Keywords Match Type Option" in campaign setting,

 

i just simply tried to add this kind of keywords in few of my adgroup i got good impressions on that. and even conversions

 

Example of the kind of keywords are

 [+Hello+chandra]

"+hello+chandra"

 

if there is no such algorithm then how come i got the impressions and clicks and even conversion.

 

Please Advise?

 

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Follower ✭ ✭ ✭
# 7
Follower ✭ ✭ ✭

Yes, I do see some impressions & Clicks for these keywords which are added Mistakenly. When i check the Search terms for the selected keywords the keywords have triggered in exact match type. 

 

Could you please check the search terms which are triggered? 

 

But, There is no algorithm in Google for these type of keywords

 

-Raghu

 

 

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Top Contributor
# 8
Top Contributor

ChandraKant;

Didn't you get any error message when trying this syntax?

 

-Moshe


ChandraKant wrote:

 

i just simply tried to add this kind of keywords in few of my adgroup i got good impressions on that. and even conversions

 

Example of the kind of keywords are

 [+Hello+chandra]

"+hello+chandra"

 

 



 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Top Contributor
# 9
Top Contributor

Hi Friends,

 

What I think is happening here is that the + are being completely ignored. When I just tried to implement this in the AdWords UI, when I tried [+term1 term2 +term3] the keyword defaulted to exact match.  The same when I entered with quotes, it defaults to phrase match.

 

AdWords may allow you to enter these in this manner but I would suggest that they are performing under the designated match type listed in the account.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Hi Anybody Tried the broad modifier in the Phrase Match

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

moshe,

 

no i didnt got any error message.