Help with Negative Keywords
I am working on compiling a list of both broad and phrase-matched negative keywords for my AdWords campaigns, but I feel like I am encountering a problem.
We offer payment gateway services and business owners often search terms including online payment gateway, Internet payment gateway, credit card payment gateway, etc to see our ads. However, we have been getting bad leads from consumers searching for terms such as online payment, online payments, online bill pay, and various other phrases regarding consumers paying their bills online. We work specifically with business owners who want to accept payments and NOT consumers who want to make payments.
Here is my dilemma: If I have "online payment gateway" or [online payment gateway] as keywords as well as "online payment" or "online payments" as negative keywords, then I will be blocking business owners from seeing my ads when they search the term online payment gateway. Correct?
Is there any way to get around this? Am I wrong?
I feel like I should not use exact match negative keywords in this situation, which is something that SEOmoz users suggested to me. Consumers are not searching for exact match phrases. For instance, one of the search phrases a consumer used to sign up on our website through an ad was: airasia payment online by debit.
If I list -[online payment] as an exact negative keyword, this consumer would still see my ad. Even adding the phrase -"online payment" as a negative keyword would allow this consumer to see my ads since the exact phrase within the entire keyword is payment online and not online payment.
Other keywords consumers search and see my ads are:
- aircell online bill payment
- airtel landline online payment through credit card
- allen online payment
- at&t pay bill online
- best buy online bill payment
- boost mobile online payment
The list goes on and on . . .
I just do not know what to do. I feel like I need to either choose between blocking legitimate clients or allowing bad conversions.
Re: Help with Negative Keywords
1. For your positives, strictly use Match Types.
You may want to use only Phrase, exact and broad match modifier only. Do not use Broad.
Here you go
"online payment gateway"
[online payment gateway]
+online +payment +gateway
This will make sure your search term has all these three terms in their search query.
2. As you clearly identified, you should add as many negative combinations possible (with proper match types.
3. Go to Search Terms (also called as Matched Search Query) for every keyword and analyze your data every 3rd day to see the pattern your visitors use to reach you. You will get better negatives from your visitor search terms. Ofcourse you also get better positive keywords.
To answer your question:
"Here is my dilemma: If I have "online payment gateway" or [online payment gateway] as keywords as well as "online payment" or "online payments" as negative keywords, then I will be blocking business owners from seeing my ads when they search the term online payment gateway. Correct?"
Yes. You should add those as exact negatives.