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[Help] Display Network - Gmail Ads to Target Competitor Emails

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there - 

I'd like to utilise gmail ads to serve inboxes who are likely receiving competitor mail. 

From what I can tell, I need to set the PLACEMENT to mail.google.com and then set the DISPLAY KEYWORDS to competitor domains. 

 

Firstly, is this the case?

Secondly, when i do this - the reach is extremely small, 0-1k impression in fact. I expected a small impression rate, but not this small. I experimented with changing my competitors to big name brands, and the reach is still very, very small.

 

Can anyone offer up some advice?

Thanks

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Marked as Best Answer.
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Accepted by topic author Nick T
July 2016

Re: [Help] Display Network - Gmail Ads to Target Competitor Emails

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Nick,

Yes, You can use the blow Gmail URL in your Placement URL list

mail.google.com
mail.google.com::inbox,top

Yes you can use competitors domain name in keywords list.

You need to increase bid for receive maximum number of impression and its also depend on your target location.

I hope this will help you.

Thanks,
Anand

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Nick T
July 2016

Re: [Help] Display Network - Gmail Ads to Target Competitor Emails

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Nick,

Yes, You can use the blow Gmail URL in your Placement URL list

mail.google.com
mail.google.com::inbox,top

Yes you can use competitors domain name in keywords list.

You need to increase bid for receive maximum number of impression and its also depend on your target location.

I hope this will help you.

Thanks,
Anand

Re: [Help] Display Network - Gmail Ads to Target Competitor Emails

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Nick,

As well as using the competitor's domains, I've found it useful to also use the company name by itself, as this will usually be in the subject line.

Example Keyword List:
google.co.uk
google
www.google.co.uk

This way you're covering all options.

Hope this helps,