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Help CPM Campign

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hello all,

My question is in case of CPM campaigns what happens if user click on my ads?Is Google charge me everytime if a user click on my ad or Google charge only if 1000 impressions are displayed regardless of the fact if somebody clicks or not?

Thanks

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Accepted by topic author Soumik Ghosh
December 2015

Re: Help CPM Campign

[ Edited ]
Top Contributor
# 6
Top Contributor

Even for new display campaigns CPM bid strategy is no longer supported.

As per the new adwords update, Impressions are now 100% viewable so you only pay when your ads can be seen. (rolled out on Nov 20, 2015.)


Regards
Archit, AdWords Top Contributor, Community Profile
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Re: Help CPM Campign

Top Contributor
# 2
Top Contributor
Hi Soumik,

Yes, Exactly.
You will not be charged for any click, charges will be applicable for 1000 impressions.
Better you should try viewable CPM bid strategy rather the CPM, where you will be changed only when 50% of your ad is visible to user.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Help CPM Campign

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Thanks Archit.How can I access this viewable CPM models -- View Amazing Analytics On Web

Re: Help CPM Campign

Top Contributor
# 4
Top Contributor
You can set your max viewable CPM bid in a couple of ways. Let's say you sell flowers, and you've set up an ad group with keywords like roses, daisies, and tulips.

Ad group bids: Set your max viewable CPM at the ad group level, and you'll have the same viewable CPM bid for all keywords and placements in that ad group. Let's say you choose an ad group viewable CPM of US$1.20. If your ad shows on a site that's associated with roses or tulips, or appears on a blog about flowers, the max viewable CPM is always US$1.20. This is the easiest way to manage your viewable CPM bids.
Placement-level bids: You can set a viewable CPM bid for each placement if you like. If you know a site gets great results for you, you can bid more for placements on that site.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Help CPM Campign

Top Contributor
# 5
Top Contributor
When you will select your goal as build awareness(see your ads) in display network, you will have the option to select the bid strategy "Focus on viewable impressions."

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by topic author Soumik Ghosh
December 2015

Re: Help CPM Campign

[ Edited ]
Top Contributor
# 6
Top Contributor

Even for new display campaigns CPM bid strategy is no longer supported.

As per the new adwords update, Impressions are now 100% viewable so you only pay when your ads can be seen. (rolled out on Nov 20, 2015.)


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Help CPM Campign

Explorer ✭ ✭ ✭
# 7
Explorer ✭ ✭ ✭
Thanks Archit.Keep in touch

Re: Help CPM Campign

Top Contributor
# 8
Top Contributor

 Sure  Smiley Happy 

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’