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Hello. What should I will be monitorating to have succesful campaign

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# 1
Visitor ✭ ✭ ✭
 

Hello. What should I will be monitorating to have succesful campaign

Visitor ✭ ✭ ✭
# 2
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Hi,

1- Make sure enough impressions are received by reasonable bids.

2- Make sure impressions are converted to click by improving the ads.

3- Constantly monitor the cost vs. all conversion revenue and investigate where and how they are caused. 

4- To simplify your work, at the campaign, ad groups and keywords level add the following columns: Cost, All conversion Value and for Keyword, Quality score and other relevant columns. 

5- Have an objective for the cost % so you can use that as a benchmark to improve the campaign

6- and many more factors but above the what keeps you busy to understand the campaign and return of investment.

 

Regards,

R

 

Re: Hello. What should I will be monitorating to have succesful campaign

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# 3
Visitor ✭ ✭ ✭
Thank you. I do campaign about 24h technician for idraulic and electric.I
don't know if you understand me. I should convert this clicks to call with
a low cost.

Hello. What should I will be monitorating to have succesful campaign

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

You need to make sure you don't dump a bulk of keywords in each ad group.

 

As you are new to this, it would be good for your to start this on an excel file with the ad copies and keywords for each ads as it will be easier to manage.

 

Try to create more ads but more specified keywords for each ad to you will have more control over and better quality score for keywords

 

If the products are sold on the website directly then I suggest tap into the Google Shopping.

 

I strongly recommend to go through this free courses by Google: 

https://www.google.com/onlinechallenge/dmc/dmc-adwords.html

 

R