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Headlines Ads

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# 1
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Hello,

 

I see there are some advertisers using a long headlines on their ads, how comes ?

 

Thanks.

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Zineb K
September 2015

Re: Headlines Ads

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# 2
Participant ✭ ✭ ✭
Hi Zineb,

This is done by Google to certain ads that meet the requirements. In this case the requirements are that your description line 1 is a separate entity/thought/idea/statement (however you wish to look at it). IN essence, add a full stop at the end of the line, or other punctuation that separates it from the second description line.

Learn more from this community article by spike patchling:
https://www.en.adwords-community.com/t5/User-Articles/Extended-Ad-Headlines-The-Fluctuation-of-Punct...

Hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Zineb K
September 2015

Re: Headlines Ads

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Zineb,

This is done by Google to certain ads that meet the requirements. In this case the requirements are that your description line 1 is a separate entity/thought/idea/statement (however you wish to look at it). IN essence, add a full stop at the end of the line, or other punctuation that separates it from the second description line.

Learn more from this community article by spike patchling:
https://www.en.adwords-community.com/t5/User-Articles/Extended-Ad-Headlines-The-Fluctuation-of-Punct...

Hope this helps