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Google properties versus Display Network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Why would the list size for a re marketing list have a different number for Google Properties than it does for Display Network?

2 Expert replyverified_user

Re: Google properties versus Display Network

Rising Star
# 2
Rising Star
Hey Abel, how are things?

Remarketing lists will always vary according to which network you plan to use. A lot of factors count on that and things like: Ad blockers, cleaning cookies, incognito mode and a lot more impacts how lists are created. It's normal to have different lists size for each service, and since Google Display covers a LOT of sites around the globe, it's usually the bigger list of users too.

Hope this helps.

Leandro Martinez | Basta1Click

Re: Google properties versus Display Network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Ok thanks. We have set up a re targeting list for a specific type of user who has logged into our website. We have only placed the re-marketing tag on one specific test computer. In order to test it, we are logging into the site on that computer. Our list size is 4 under Google Properties but 0 for the display Network. We're not sure why. Just trying to figure out the discrepancy. Thanks!

Re: Google properties versus Display Network

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Are you able to shed some insight as to why there is a discrepancy between the Google properties remarketing list vs the Google display Network list? does it have to do with something in our tag? We will be using the display Network only in our campaign so the fact that it is showing 0 is a concern for us. I guess what is confusing me most is that I thought distinguishing between Google Properties and the Google Display network only mattered for the ad campaign, and not for building a list.

Thanks for your help on this!

Re: Google properties versus Display Network

Top Contributor
# 5
Top Contributor

Hello @Abel B;

Google's property list represents  the users who can be re-targeted using RLSA (Remarketing List for  Search Ads- users visited your site and continue to search about the product or service)

While the display  list represents  all users who visited the site and can be re-targeted on the whole Google display network (while they continue to browse the internet.)

You could see that next to Google properties - there is no  audience (available to be re-targeted) for display network.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Google properties versus Display Network

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Ok thanks. But do we need to change our tag in some way in order for our Display Network list to grow? Right now only the Google properties list is growing, but we want the google display network list to grow. We want to capture a list for a display network only ad campaign. Also, is this list based on unique user log-ins or total log-ins? Additionally, how do we see our list of participants? thanks so much!

Re: Google properties versus Display Network

Rising Star
# 7
Rising Star
Hey Abel,

You don't need to do any change on your code. The collection is made automatically by Google based on numbers of factors that we already saw. You just need to start driving more people to that website and naturally your Display list will grow.

You won't be able to see people individually inside the list. Google shows just general numbers, but not the exactly data, to protect user privacy.

Hope this helps.

Leandro Martinez | Basta1Click

Re: Google properties versus Display Network

Top Contributor
# 8
Top Contributor

As @leandrofm mentioned  the key is to drive traffic so the list will grow. Ask you programer to verify that the  code is properly installed.

See instructions here:

https://support.google.com/adwords/answer/3103509?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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