AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.7K members online now
2.7K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Google policy to provide a client read-only access?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I received an email from a sales rep stating that his client has not yet received an invitation for read-only access to the AdWords account that we are managing, and that to his knowledge it was Google policy. I have never heard of this as policy, does anyone know if this is true?

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Google policy to provide a client read-only access?

Badged Google Partner
# 2
Badged Google Partner

Christine,


Here is the Policy
Google third-party policy
https://support.google.com/adwordspolicy/answer/6086450?hl=en


Transparency requirements
For advertisers to fully realize the benefits of advertising on Google, they need to have the right information to make informed decisions. Therefore, we require all of our third-party partners to be transparent with information that affects these decisions. In addition to meeting the requirements outlined below, third parties must make reasonable efforts to provide their customers with other relevant information when requested.

Google advertising cost and performance

At a minimum, you must provide your customers with monthly performance reports that include data on costs, clicks, and impressions at the Google advertising account level. When sharing Google advertising cost data with customers, report the exact amount charged by Google, exclusive of any fees that you charge.

If you provide other reports on cost or performance beyond the minimum requirement described above, those reports also need to apply specifically to Google advertising products. For example, if you provide your customers with daily cost and performance reporting at the keyword level across all advertising networks, then you're also required to provide reporting on daily cost and performance specifically for AdWords keywords.

########

Share your Google advertising cost and performance reports in a way that makes it easy for your customers to access the reports, such as by email or via your website. Alternatively, you can meet this reporting requirement by allowing your customers to sign in to their Google advertising accounts directly to access their cost and performance data. Learn how to share account access.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Google policy to provide a client read-only access?

Top Contributor
# 4
Top Contributor

@Christine L;

Generally speaking (unless otherwise agreed in a contract) -  the client is the owner of the account and you must grant  the owner an access  to the account. Furthermore,  my opinion is that you must grant the client an administrative access, if asked. (Though some agencies would argue that this could be a bit risky if the client decides to make changes...)

 

If you opened the account on the client's behalf, -  the same applies, since the client's CC is the one charged. (Though technically you were the one  who accepted the TOS - However, that was done on behalf of the client)

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Google policy to provide a client read-only access?

Badged Google Partner
# 2
Badged Google Partner

Christine,


Here is the Policy
Google third-party policy
https://support.google.com/adwordspolicy/answer/6086450?hl=en


Transparency requirements
For advertisers to fully realize the benefits of advertising on Google, they need to have the right information to make informed decisions. Therefore, we require all of our third-party partners to be transparent with information that affects these decisions. In addition to meeting the requirements outlined below, third parties must make reasonable efforts to provide their customers with other relevant information when requested.

Google advertising cost and performance

At a minimum, you must provide your customers with monthly performance reports that include data on costs, clicks, and impressions at the Google advertising account level. When sharing Google advertising cost data with customers, report the exact amount charged by Google, exclusive of any fees that you charge.

If you provide other reports on cost or performance beyond the minimum requirement described above, those reports also need to apply specifically to Google advertising products. For example, if you provide your customers with daily cost and performance reporting at the keyword level across all advertising networks, then you're also required to provide reporting on daily cost and performance specifically for AdWords keywords.

########

Share your Google advertising cost and performance reports in a way that makes it easy for your customers to access the reports, such as by email or via your website. Alternatively, you can meet this reporting requirement by allowing your customers to sign in to their Google advertising accounts directly to access their cost and performance data. Learn how to share account access.

Re: Google policy to provide a client read-only access?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you! So it is not required, per se, for us to provide the client read-only access to the AdWords account, if we are already providing the client reporting. Correct?
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Google policy to provide a client read-only access?

Top Contributor
# 4
Top Contributor

@Christine L;

Generally speaking (unless otherwise agreed in a contract) -  the client is the owner of the account and you must grant  the owner an access  to the account. Furthermore,  my opinion is that you must grant the client an administrative access, if asked. (Though some agencies would argue that this could be a bit risky if the client decides to make changes...)

 

If you opened the account on the client's behalf, -  the same applies, since the client's CC is the one charged. (Though technically you were the one  who accepted the TOS - However, that was done on behalf of the client)

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Google policy to provide a client read-only access?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
MosheTLV - We built the account in our MCC, and the client's CC is not being charged; it is on our company's CC account. I would definitely be concerned about providing a client admin access to an account in our MCC, at the risk of them making changes to the account, when we are managing and running the campaign for them.

Re: Google policy to provide a client read-only access?

[ Edited ]
Top Contributor
# 6
Top Contributor

@Christine L;

The MCC is irreverent; - an MCC  is an umbrella account  to link all accounts managed by an agency. An account can be linked or un-linked from an MCC. The question is who owns the account. 

Are you using a consolidated billing?

 

Edit: My opinion: In your case, unless there is a contract, specifically mentioned that you would open an account for the client, the owner of the account would be the one who you accepted the TOS.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’