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Google Trusted Stores - why the need for Google Shopping Item Id

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We are looking to implement Google Trusted Stores, but looking at the integration steps, the code is asking for google shopping item id.  I know it's optional, but why does Google need to know this?  Does giving these data provide any benefits to the merchant's google shopping campaigns?

 

Uly

1 Expert replyverified_user

Google Trusted Stores - why the need for Google Shopping Item Id

Rising Star
# 2
Rising Star

Hi Uly,

 

I'm not 100% sure why Google is requesting item IDs, but I think it likely that they would use that information to associate product reviews placed through Google Trusted Stores with your products on Google Shopping. That would be a good thing, as it would give the products in your Google Shopping campaign more credibility, so I recommend providing the item IDs if you're able.

 

You can learn more about Google Shopping product ratings here: https://support.google.com/merchants/answer/6059553?hl=en

 

I hope that's helpful!

 

John