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Google Shopping

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# 1
Visitor ✭ ✭ ✭

I am trying to understand why my competitors are always higher up on the listing even though I am much cheaper than them? We are selling the same item but we seem to always be lower down. McAfee Total Protection 2016   Unlimited devices   1 year Licence.jpeg

1 Expert replyverified_user

Re: Google Shopping

[ Edited ]
Top Contributor
# 2
Top Contributor

the order of items is determined mainly by the bid and quality factors.

price is not the only quality factor.

generally, either increase the bid or improve the quality factors --
such as the quality of all submitted data, including removing any
low-quality information, the quality of product images, the quality
of the landing-page, improving the website's overall quality and
user-experience as defined by google, improving the business's ratings,
using the merchant-promotions-program, more focused targeting, etc.

also, searching for the same similar item, over and over again,

may lower click-through-rates and therefore lower quality.

note that forum-members cannot look into any submitted data or accounts --
forum-members can mainly offer suggestions based on the details posted
here in the public-forum -- posting additional, specific, details such as all
the data submitted for the item, the specific item's landing-page url, and
screen-capture of how the data looks to google, by clicking on the item's
title under the products-list tab of the merchant-center-account, etc., may

help others offer more specific suggestions.

as an aside, that image seems to be not viewable here in the forums --
try reposting the image, placing the image on a different website and
posting the url, posting the search-terms used, or simply describe the
image details.

 

Google Shopping

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# 3
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Thanks for getting back to me

 

I am unsure as to why the image is not coming through.

 

My bidding is on Automatic so I am assuming this would automatically put the best bid in?

An example of one of the products is below - As you can see I am 4 down the list even though my price is better than the other 3. I think the website landing page is fairly clean and good quality information.

https://www.google.co.uk/shopping/product/14340840212133474549?q=mcafee&espv=2&biw=1366&bih=638&prds...Smiley Surprised