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Google Shopping: when do ads show

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I've set up my shopping account, but I was wondering what triggers a shopping ad to show? With Google Search it's the keywords you put in, but based on what input does Google know it's a relevant match with shopping ads?

 

Thank you.

 

Kind regards,

Jeltje

1 Expert replyverified_user

Google Shopping: when do ads show

[ Edited ]
Top Contributor
# 2
Top Contributor

Hey there Jeltje! 

 

As Google says "Shopping ads use your existing Merchant Center product data -- not keywords -- to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We'll use these details when we match a user's search to your ads, making sure to show the most relevant products." 

Source: https://support.google.com/adwords/answer/2454022? 

 

Translation? : Bid & our Google Merchant Store decides how/where/when your ads appear . Your Merchant center is almost like a website so Google 'crawls' your merchant store for multiple signals: 

- keywords

- how detailed your product descriptions are (size, dimensions, color, etc.)   

- model # / year of make / brand name /etc. 

- your 'feed' and how well its built

 

All of these factor into an unknown formula that is your 'Quality Score' .

 

Those factors combined with your bid make up the deciding factor of when/where your shopping ad will appear. 

 

I hope this answers your question! 

- Josh

Joshua, Top Contributor
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