AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.8K members online now
1.8K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Google Shopping and Products Listing Ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have following questions about Google Shopping and Products Listing Ads?

 

1- What is the diffrence between Google Shopping  Ads and Products Listing Ads (PLA)?

 

2 - Product listing biding stretagy best pratices

How to use them to see the best result in conversion?

       Default Max CPC (Ad groups tab)
       Display Network Max. CPC (Ad groups tab)
       Max. CPC (Auto Target Tab)

 

Thanks,

 

 

1 Expert replyverified_user

Re: Google Shopping and Products Listing Ads?

Top Contributor
# 2
Top Contributor

Hi apexhairs,

 

1- What is the diffrence between Google Shopping  Ads and Products Listing Ads (PLA)?

    They are one and the same.

 

2 - Product listing biding stretagy best pratices

     Ads run on search, not display.

     Default bids shown on the AdGroup and Auto Target Tabs are the same thing, so either one will do.

     PLA's should be in their own AdGroups, without text ads.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords