Re: Google Scholar
Nice question !!!
Google scholar is intended to service the scientific and legal communities, as a free of charge, alternative service, to scientific and legal commercial databases Articles are ranked on "Scholar" based on the credentials of the author, and the reputation of the publication / journal.
To my knowledge, you cannot target scholar.google.com (ONLY) on the search network .(But, if "Scholar articles" are shown on the "general " google search, for a given query, your ad can appear. Also, your ad can appear on "Google books". (You target "books" as part on "google search").
I checked using "doubleclick" ad planner; "Scholar" cannot be targeted (as a placement) on the display network;
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