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Google Remarketing does Google use the info for any other reason?

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# 1
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2 Expert replyverified_user

Re: Google Remarketing does Google use the info for any other reason?

Top Contributor
# 2
Top Contributor

Hi there;

What do you mean by  "for any other reason"?

Google's privacy policy explains the usage Google does with personal information collected;

http://www.google.com/policies/privacy/

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Google Remarketing does Google use the info for any other reason?

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# 3
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My client is going to start a google remarketing campaign.  Their attorney is working on a privacy statement to include information about the cookies used when using the remarketing campaign.  The attorney asked if the information gathered by placing the cookie from our clients web site is used by Google for any other reason than displaying our clients ads.  i.e. does Google track the consumers interests, activity, on our clients web site for Googles use in any fashion? 

Re: Google Remarketing does Google use the info for any other reason?

Top Contributor
# 4
Top Contributor

There is some confusion here:

.

The information Google collects from users, through their browsing behavior, is covered under Google privacy Policy, as well as what Google does with this information;

The issue here it that your client needs to have a privacy policy telling users that re-marketing is used to collect information from user visiting the site, for showing them (later) ads by your client! (when browsing the internet)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Google Remarketing does Google use the info for any other reason?

[ Edited ]
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# 5
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Correct. 

 

The question is, by my client including code that allows a cookie to be placed on the users computer, is Google using this cookie information for any other reason than displaying my clients ads?  Yes or no.  If yes, what is the information being used for besides allowing my client to post their own ads on other web sites targeted to that user?

 

Thanks,

 

Tony

Re: Google Remarketing does Google use the info for any other reason?

Top Contributor
# 6
Top Contributor

Hello again;

Has your lawyer read Google's  privacy Policy and specifically the chapters about advertising and technologies used. It's all in there...

 

 

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Google Remarketing does Google use the info for any other reason?

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# 7
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These links you have provided are generic (for all of Google's products/services).  I'm looking for specific details regarding the Google re-marketing program and the Google code placed on a clients web site.  Does Google use the information obtained from code placed on a clients web site for any other reason than placing the clients ads?

 

Re: Google Remarketing does Google use the info for any other reason?

Top Contributor
# 8
Top Contributor

I disagree;


@Tony N wrote:

These links you have provided are generic (for all of Google's products/services). I'm looking for specific details regarding the Google re-marketing program and the Google code placed on a clients website. Does Google use the information obtained from code placed on a clients web site for any other reason than placing the clients ads?

 


Here are a few quotes as examples from the Policy;

I strongly urge you to read all sections of the privacy policy!


>>"We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our ads and content. This information includes:"

 

>>"Some of our advertising products enable our partners to use other services in conjunction with ours (like an ad measurement and reporting service) and these services may send their own cookies to your browser. These cookies will be set from their domains.

See more detail about the types of cookie used by Google and our partners, and how we use them.

 

>>"We use cookies to make advertising more engaging to users and more valuable to publishers and advertisers. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on campaign performance; and to avoid showing ads the user has already seen."

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Google Remarketing does Google use the info for any other reason?

Top Contributor
# 9
Top Contributor

Hi Tony, why are you focusing on remarketing only?  Google places a cookie on every users computer whenever they click any AdWords Ad, or visit any website that uses Google Analytics and/or, I believe, Google Adsense, Maps, and any number of other Google products.

 

Remarketing is no different from any other Google product that uses cookies and that's why, I presume, the policy re cookies is all in one place.


I can't think of anything more to say except to repeat, once more, that Google's policy on cookie usage is here:

 

http://www.google.com/policies/technologies/cookies/

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Google Remarketing does Google use the info for any other reason?

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# 10
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Jon and MosheTLV,

 

I appreciate your help with this question. 

 

The reason we are focusing on re-marketing is because in order to start using Google Re-marketing we need to update our clients privacy policy.  The attorney working on this privacy policy wants a clear understanding of how adding this Google Re-marketing code to the web site and starting this Google Re-marketing campaign may alter a visitors privacy from our clients current privacy statement.

 

The attorney is attempting to be transparent and accurate when writing this privacy policy.

 

Would this code that results in a cookie being placed on the users computer only be used to allow my client to present advertising to the user through Google's ad network?  Or, does this cookie automatically provide Google with additional information about the visitor of my clients web site to allow Google's ad tracking as explained in the above links you provided?  Is the information used by Google for any other purpose?  How do we articulate this in the privacy statement?

 

Following is the code we plan to put at the bottom of my clients web pages for the Google Re-marketing campaign:


<!-- Google Code for Remarketing tag -->
<!-- Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. For instructions on adding this tag and more information on the above requirements, read the setup guide: google.com/ads/remarketingsetup -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1072236420;
var google_conversion_label = "3lESCNXLkQUQhI-k_wM";
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/1072236420/?value=0&amp;label=3lESCNXLkQUQhI-k_wM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>