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Google Key Word Search Tool

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# 1
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When I search a key word in exact match the results come with all the results bracketed is this normal and how does that effect using them

1 Expert replyverified_user
Marked as Best Answer.
Accepted by rosiel (Follower ✭ ✭ ☆)
September 2015

Re: Google Key Word Search Tool

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# 2
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Welcome To Our Growing Community,


Yes, that is really the symbol representing the exact match type. 


According to Help Center


To use a particular keyword match type, you can use special punctuation. Each keyword match type triggers ads to show in different ways. The chart below serves as an introduction to the different matching options.




Match Type: broad match: no punctuation

To trigger your ad on: synonyms, related searches, and other relevant variations


Match Type:broad match modifier :+keyword

To trigger your ad on: close variations but not synonyms or related searches


Match Type: Phrase match: "keyword"

To trigger ad on: a phrase and close variants of that phrase  


Match Type: Exact match: [keyword]

To trigger ad on: an exact term and close variants of that exact term


Match Type: Negative match -keyword

To trigger ad on: searches without the term


How exact match works

With exact match, your ads will appear when someone searches for your exact keyword, without any additional words before, after, or in the middle of your keyword. We'll also show your ad when someone searches for close variants of your keyword. Close variants include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents.




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Re: Google Key Word Search Tool

Top Contributor
# 3
Top Contributor

Hello forprofits1 ; welcome;


Results in brackets mean:  "exact match"

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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