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Google Enhanced Campaign

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello Guys,


I have read the google guide about enhanced campaigns but I am still confused, apart from google help is there any other valuable source to have a look that might help me?


It looks like soon all the campaigns need to be upgraded so by the time we have to do it I want to be sure that I do it right.


Also my campaigns run only on search network, how will enhanced campaigns affect me?


Look forward to hearing your suggestions.


Many thanks




Re: Google Enhanced Campaign

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Oscar


Here is apast Google+ Hangout Video that goes over the Enhanced Campaigns


How it will affect you depends how you have your AdWords setup. If you have a bunch of Campaigns (with similar ad groups) who sole purpose was to change the bids on different devices or geo locations that can take some time to intergrate them all into one campaign. (e.g. you have a mobile only campaign, a campaign that only targets Florida but all od my ad groups in them are for model cars).


If your campaigns are all unique (e.g. this campaign is for model cars, this campaigns is for used books) then the upgrade process will be very quick (like a few clicks).