Google Adwords Search Remarketing
Great. I was looking for this.
So, do i just need to place the adwords remarketing tag on client's website to start using google search remarketing? or do i also need to change the converting tracking pixel from Analytics to Adwords?
Re: Google Adwords Search Remarketing
Hello Digital M ! Welcome to the Community,
You only need to add the AdWords Tag . Interesting fact, the audience will include organic visitors too so it will be larger than the paid visit count. New constraints : minimum 1000 visitors in the audience to start RLSA, and maximum list duration of 180 days.
Read more about the setup here : link
The most beautiful usage that I have found so far is targeting BMM keywords without the unconfortable feeling of spending a large budget because the impressions are limited to what the audience is searching.