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Google Adwords Search Remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Great. I was looking for this.

 

So, do i just need to place the adwords remarketing tag on client's website to start using google search remarketing? or do i also need to change the converting tracking pixel from Analytics to Adwords?

 

Regards,

Sandy

Re: Google Adwords Search Remarketing

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Digital M ! Welcome to the Community,

 

You only need to add the AdWords Tag . Interesting fact, the audience will include organic visitors too so it will be larger than the paid visit count. New constraints : minimum 1000 visitors in the audience to start RLSA, and maximum list duration of 180 days.

 

Read more about the setup here : link

 

The most beautiful usage that I have found so far is targeting BMM keywords without the unconfortable feeling of spending a large budget because the impressions are limited to what the audience is searching.