Re: Google Adwords Proposal For Client?
Although this platform deals with Google Adwords specifically, so I can outline few things here:
You can explain what type of strategy you would be following in terms of campaign creation like targeting Search and Display network depending upon if the client requires branding or not.
You can talk about Google Analytics as well like linking process if you want.
What kind of reporting you will send to the client like weekly, monthly, quaterly etc...