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Google Adword Policies

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hello, We are small law firm in Baltimore. We have SEO company that runs Google Adwords using their account. They run Ad only in Baltimore. We do business in other state and I want to run in those states. Can I create Google Adwords account by myself and run the ads in other states? Is there any policy violation by doing this - especially gaining unfair advantage policy. Is that ok if my SEO company runs Ad in Baltimore and I run Ad in other states simenteliously. Thanks for your reply.
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Accepted by topic author Scott L
April 2017

Re: Google Adword Policies

Top Contributor
# 2
Top Contributor

Hi @Scott L,

 

There used to be a policy called "Double serving" which basically was in place to stop advertisers delivering two ads at a time on a single auction. This was reworked into an "Abusing the ad network" section of the policies, with one point particularly relevant to your case being:

 

"businesses that attempt to gain an unfair advantage in the ad auction"

 

Considering that your ads would be delivered in a different geographical auction than the SEO company, I personally can't see there being an issue for you to run ads on your own account. I'd be concerned if the SEO company did expand their targeting into your territory though, it's something both parties would have to be aware of.

 


ScottyD, AdWords Top Contributor
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Marked as Best Answer.
Solution
Accepted by topic author Scott L
April 2017

Re: Google Adword Policies

Top Contributor
# 2
Top Contributor

Hi @Scott L,

 

There used to be a policy called "Double serving" which basically was in place to stop advertisers delivering two ads at a time on a single auction. This was reworked into an "Abusing the ad network" section of the policies, with one point particularly relevant to your case being:

 

"businesses that attempt to gain an unfair advantage in the ad auction"

 

Considering that your ads would be delivered in a different geographical auction than the SEO company, I personally can't see there being an issue for you to run ads on your own account. I'd be concerned if the SEO company did expand their targeting into your territory though, it's something both parties would have to be aware of.

 


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Google Adword Policies

Top Contributor
# 3
Top Contributor

As @ScottyD explained, as long as the regions targeted are distinct Geo areas  - there is no Policy violation. Typically, the problem arises once somebody (either in house  or at the agency) "mistakenly" decideds to expand the campaign (in one of the accounts), and the result is that two targeted regions overlapping. To avoid that, the rule is simple: one business - one account.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Google Adword Policies

Top Contributor
# 4
Top Contributor

Yes, it does carry risk.

 

Make sure than your settings show the ads to only people in the locations you choose. Not people showing an interest in the location.

 

 

Google Adword Policies

Badged Google Partner
# 5
Badged Google Partner

Why not contact the company and ask them to expand the targeted area?

Tom

Google Adword Policies

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

thank you very much for your reply. 

Google Adword Policies

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thank you very much for your reply.

Google Adword Policies

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Thanks for your reply.

Google Adword Policies

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Thanks for your reply.