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Google Ads & YouTube

[ Edited ]
Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

my client is related to education vertical

i was wondering that it would be beneficial to run banner ads or video ads on youtube or not

ads would be related to the crash courses

can i get the idea regarding cpc, cpa

how will they perform

Re: Google Ads & YouTube

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Sachin,

 

I could say both are beneficial.

 

You can target both video and banner ads on display network. Video ads also has great response and conversions. Moreover most of the youth are watching videos on YouTube (Check Think with Google YouTube Insights) which is a great source for you to reach right kind of audience.

 

CPC - Cost Per Click - You are charged when a users clicks on your ads.
CPA - Cost Per Acquisition - The amount you are willing to pay for a conversion.

 

I hope this helps you!

Re: Google Ads & YouTube

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
thanks john
i know what is cpc and cpa
m asking what would be the avg cpc in this case
how can i measure their performance

Re: Google Ads & YouTube

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Please go through the below links to know how to measure the performance of Image and Video Ads. But, i'm unaware of what it means to 'Avg CPC' here.

 

Measuring Adwords for Video performance- https://support.google.com/adwords/answer/2375431?hl=en
Measuring Image and Video Ad performance - https://support.google.com/adwords/answer/2456138?hl=en