Google AdWords Keyword URLs: Share your best practices and experiences
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Re: Google AdWords Keyword URLs: Share your best practices and experiences
Fundementally, your ad groups should be seperated enough so that the ad copy URL would suffice. All your keywords in one ad group are so closely themed that they all correspond to the same page on the site.
However, there are instances where I find the keyword URL useful
1. Third party tracking software like Omniture. If you want keyword level tracking within its system, you need to have unique keyword URLs
2. Quick changes. For example, I have a landscaping client who updates their site often and I need to update our landing pages on a moments notice. I find it easier to search for relevant keywords for that page than browse through my ad groups and ad copy. For example, I have several tree service related ad groups (tree trimming, tree removal, etc.). If they change the tree service page, I just do a quick search for all my tree keywords in AdWords Editor. I cannot do a search for all my tree ad copy because I have ads which mention the tree service running for non-tree keywords.