AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.1K members online now
2.1K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Goodbye Green Box (Adwords Changes 2017)

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

So it seems like the latest Adwords update has now officially rolled out - the green box has been phased out and replaced by a white box with a green border.

 

What are everyone's thoughts on the change?

 

 

 

adwords-green-box-disappeared.jpg

2 Expert replyverified_user

Goodbye Green Box (Adwords Changes 2017)

Top Contributor
# 2
Top Contributor

Over the years the pattern has been the same - from more obvious ads to less obvious ads. Google will have tested this extensively and determined that it means a win for Google and for advertisers. 

 

The next step of course will be to do away with the outline around the word ad. Then they are out of options.

 

From an advertiser perspective this is good news!

 

Re: Goodbye Green Box (Adwords Changes 2017)

[ Edited ]
Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Agreed with your points @RobSkelton.

 

It's worth noting that even with this change, the Ads in Google results pages are still more prominently identified as 'Ads' than either Bing or Yahoo. 

 

On that note - I came across this evolution graphic of Google's changes over the last 10 years or so, which I found quite interesting:

 

history-google-ad-backgrounds-labels.jpg

 

Goodbye Green Box (Adwords Changes 2017)

[ Edited ]
Top Contributor
# 4
Top Contributor

Ohhhh... This is really a neat presentation

@Mark W; Can you  add 2017, add your credit at the bottom and post a larger version, so I can download it?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Goodbye Green Box (Adwords Changes 2017)

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Hi @MosheTLV, thanks for your comment.

 

Sure thing, happy to.

 

Though unfortunately that was the largest original version I could find online.

 

I've added the 2017 update and image credit. I might try to compile a high res version next week if I can find the assets needed. If so, I'll update this post.

 

 

 

Goodbye Green Box (Adwords Changes 2017)

Top Contributor
# 6
Top Contributor

Thanks @Mark W Smiley Happy 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Goodbye Green Box (Adwords Changes 2017)

[ Edited ]
Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Here is a high-res updated version sourced from various places online (and using this Advia article as a guide).

 

Hope this is of interest and useful Smiley Happy 

Evolution-of-Google-Adwords-2001-2017.png

 

For reference - the full article about the changes is here.

Goodbye Green Box (Adwords Changes 2017)

Top Contributor
# 8
Top Contributor

Thanks @Mark W Smiley Happy

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’