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Gmail sponsored Promotions

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# 1
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in which verticals GSP performs up to the mark

my clients are of education

will it beneficial for me to run ads in GSP???

2 Expert replyverified_user

Re: Gmail sponsored Promotions

Top Contributor
# 2
Top Contributor

Hi Sachin S,

 

Welcome to AdWords Community.

 

I don't think its performance should be confined to any industry or verticals. The reason is obviously Google's Advance Targeting methodologies. It knows your target audience and shows the ads accordingly. 

 

So, to me, as the ads are delivered to relevant audience, GSP can work for any vertical provided that your Ad Creatives are optimized accordingly. 

 

Thanks
Ratan

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Re: Gmail sponsored Promotions

Follower ✭ ☆ ☆
# 3
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thanks Ratan

Can you give me the idea of cpc & ctr
how much cpc goes there
what would be the CTR

Re: Gmail sponsored Promotions

[ Edited ]
Rising Star
# 4
Rising Star

Hi Sachin,

I have ran GSP campaigns for education verticals and have managed to record ample number of leads till date, the only catch is that the CPC's are higher compared to AdWords. Another catch here is that the interest % or the qualification factor for my leads are low (lower compared to AdWords).

You can certainly try running a GSP campaign choosing a variety of targeting options if you have the budgets to do so.

Here are some articles I've posted on, in the past that are related to GSP:

https://www.en.adwords-community.com/t5/Advanced-Features/With-what-method-is-GSP-Form-data-submited...

https://www.en.adwords-community.com/t5/Advanced-Features/Email-retargeting-is-possible-with-AdWords...

Hope this helps.

Cheers!

Shashank

Cheers,
Shashank Singh, AdWords Rising Star |
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Re: Gmail sponsored Promotions

Top Contributor
# 5
Top Contributor

Hi Sachin S,

 

The cost you actually pay for a click depends on several aspects, hence it is practically difficult to give you an idea for the CPC or CTR. It may vary from business to business and campaigns to campaigns. 

 

Thanks
Ratan

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About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.