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Gmail ads targeting - Custom affinity audience or keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone, 

 

I am building a Gmail campaign. I know my potential clients are visiting some specific websites, so I want to use these website as a way of targeting (companion products' websites).

Should I put these URLs in the Custom Affinity Audience together with some interests, or should I chose a keyword targeting with the URLs as keywords? What is the difference between both way to do?

 

Thanks in advance for your answer, 

Regards

 

Violaine 

1 Expert replyverified_user

Gmail ads targeting - Custom affinity audience or keywords?

Top Contributor
# 2
Top Contributor

Test it all!  Just put each method in a different ad group so you will have an easy way to have separate bids and monitor performance.