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Gmail Ads targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

It's great to see that Gmail sponsored promotions are now available.

But how do I setup a Gmail ad?

I've followed the directions here:

https://support.google.com/adwords/answer/6105478

 

When I'm on the Campaigns > Display Network > Targeting page, I add mail.google.com to the placement, but no matter what word I type into the keyword box, I always get an available impressions estimate of 0-1K/week.

 

So 2 questions:

1)  How do I get an accurate impressions estimate?

2)  How do I target by subject line or domain name of the sender?

 

thanks!

imran

Re: Gmail Ads targeting

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Imran,

The impression volume is not available for the GSP ads. With respect to the targeting domain names, you can do that by adding the same in the keywords tab.

Regards
Rohit Khanna