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Global campaing budget

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

I've been looking around about how to (if possible) set a campaign budget, instead of a daily budget. For what I saw, it's not possible... Am I missing something?

 

We are working with global budget for our campaigns (let say 300$). If I run a 2 weeks campaign, I have to set a daily budget of 21.43 (300/14)... We've been placing ads on other social media sites which offers the option (campaing budget) and it's really appreciated as we can change parameters in the middle of a campaign and still respect our budget without having to recalculate everything.

 

For example, if I want to change the length of my campaign, I have to recalculate : (300 - amount spent) / days left = new daily budget. Or if I want ot ad more money to my campaign : (extra amount/days left) + old daily budget = new daily budget...

 

Thanks!

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Francois J
November 2016

Global campaing budget

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Unfortunately, Adwords doesn't have a "lifetime" budget features like other social media ad platforms. Adwords uses a daily budget feature for each campaign, and if you want to calculate a monthly budget you multiply the daily limit by 30.4 - https://support.google.com/adwords/answer/6385083?hl=en&ref_topic=3123046

 

There is also a shared budget feature you can make in the shared library. This applies a single budget across multiple campaigns and distributes the budget to improve ROAS. - https://support.google.com/adwords/answer/2517512?hl=en

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Marked as Best Answer.
Solution
Accepted by topic author Francois J
November 2016

Global campaing budget

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Unfortunately, Adwords doesn't have a "lifetime" budget features like other social media ad platforms. Adwords uses a daily budget feature for each campaign, and if you want to calculate a monthly budget you multiply the daily limit by 30.4 - https://support.google.com/adwords/answer/6385083?hl=en&ref_topic=3123046

 

There is also a shared budget feature you can make in the shared library. This applies a single budget across multiple campaigns and distributes the budget to improve ROAS. - https://support.google.com/adwords/answer/2517512?hl=en

Global campaing budget

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks @Dean E!

Global campaing budget

Top Contributor
# 4
Top Contributor

Hi Francois,

 

Google does offer an Account Budget, which is what you are requesting but at the account level.
https://support.google.com/adwords/answer/2375395

 

Unfortunately it is only available to AdWords customers who pay by invoice. To have this option you need to spend $5000+ per month, and there are other requirements as well:
https://support.google.com/adwords/answer/2375377

 

Global campaing budget

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Good to know! Thanks @RobSkelton!