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Getting started with adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hello,

I am looking to make a career change to Search Engine Marketing. I graduated with a bachleors degree in marketing three years ago and have taken it upon myself to become adwords certified. I am read up on this subject and am very passionate about entering this field. Does anyone have any advice as to where I could go from here? I was thinking about running campaigns for charities for free and then possibly freelancing. I do not know how feasible this is given my lack of experience. If offered a job I would be willing to move to any city really to get started. Thanks for the help!
1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ian T
September 2015

Re: Getting started with adwords

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Hello Ian T,

The best way to start is go through the Google Adwords Support page here:
https://support.google.com/adwords/?hl=en#topic=3119071

Youtube educational videos here: https://www.youtube.com/user/learnwithgoogle

 

Also there are really nice unofficial forums or blogs to learn from: like PPCHero, Searchengineland etc.

And I would definitely recommend at least 1 year at company before freelancing. Even more. All above is just theory, but there are some good habits, bad habits, some really nice tips/tricks and these will take you a lots of time before you'll get to them on your own. If you'll get a chance to work somewhere first, take it and learn as much as you can from them.

Alex



View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ian T
September 2015

Re: Getting started with adwords

Top Contributor
# 3
Top Contributor

Hello Ian,

 

Google AdWords is a complex advertising platform, which looks easy to begin with, but when you go into the technicalities and indepth of this platform, it becomes complex.

 

To begin with, I would suggest reading the help center references: https://support.google.com/adwords/

 

Here's the official YouTube Channel: https://www.youtube.com/channel/UCgl9rHdm9KojNRWs56QI_hg

 

Last but not the least, also go through the User Article section of AdWords Community, where you will find different users have shared their best practices around Google AdWords: https://www.en.adwords-community.com/t5/User-Articles/bg-p/User_Articles

 

Best of Luck!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ian T
September 2015

Re: Getting started with adwords

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Hello Ian T,

The best way to start is go through the Google Adwords Support page here:
https://support.google.com/adwords/?hl=en#topic=3119071

Youtube educational videos here: https://www.youtube.com/user/learnwithgoogle

 

Also there are really nice unofficial forums or blogs to learn from: like PPCHero, Searchengineland etc.

And I would definitely recommend at least 1 year at company before freelancing. Even more. All above is just theory, but there are some good habits, bad habits, some really nice tips/tricks and these will take you a lots of time before you'll get to them on your own. If you'll get a chance to work somewhere first, take it and learn as much as you can from them.

Alex



Marked as Best Answer.
Solution
Accepted by topic author Ian T
September 2015

Re: Getting started with adwords

Top Contributor
# 3
Top Contributor

Hello Ian,

 

Google AdWords is a complex advertising platform, which looks easy to begin with, but when you go into the technicalities and indepth of this platform, it becomes complex.

 

To begin with, I would suggest reading the help center references: https://support.google.com/adwords/

 

Here's the official YouTube Channel: https://www.youtube.com/channel/UCgl9rHdm9KojNRWs56QI_hg

 

Last but not the least, also go through the User Article section of AdWords Community, where you will find different users have shared their best practices around Google AdWords: https://www.en.adwords-community.com/t5/User-Articles/bg-p/User_Articles

 

Best of Luck!

Pankaj