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Geo targeting in several countries

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I was wondering if any of you know about the efficiency of Geo targeting in the following countries:

 

  • France 
  • Bulgary
  • Slovakia
  • Poland
  • Hungary
  • Chech republic
  • Germany
  • Italy
  • Austria

Is there any specific limitations to targeting according to cities or districts in the following countries?

 

Many thanks for your help!

K

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Geo targeting in several countries

Rising Star
# 2
Rising Star
Hey Karen, how are things?

Maybe this is not the answer you're looking for, but there's no way to predict your results for those countries. This would rely on sooooo many factors like:

- Your segment
- Your brand awareness
- Your budget
- Relevancy
- Keywords
- Text and offers

and so many more.

The best thing to do here is to create different campaigns for each country and track their results, hence, TEST everything!

Also, it's important to notice that Optimization is part of the process, so don't expect to get your desired results right from the start because we usually don't. That's why testing and optimizing is a very important part of the process.

Hope this helps.

Leandro Martinez | Basta1Click

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Geo targeting in several countries

Rising Star
# 2
Rising Star
Hey Karen, how are things?

Maybe this is not the answer you're looking for, but there's no way to predict your results for those countries. This would rely on sooooo many factors like:

- Your segment
- Your brand awareness
- Your budget
- Relevancy
- Keywords
- Text and offers

and so many more.

The best thing to do here is to create different campaigns for each country and track their results, hence, TEST everything!

Also, it's important to notice that Optimization is part of the process, so don't expect to get your desired results right from the start because we usually don't. That's why testing and optimizing is a very important part of the process.

Hope this helps.

Leandro Martinez | Basta1Click

Re: Geo targeting in several countries

Rising Star
# 3
Rising Star
Hi Keren,

There is no limitations in adwords related to targeting cities of a particular country.
Most of the big cities and districts are already there in Google adwords location data base but still if you don't find or not searchable then you can opt advance search and do radius Targeting(minimum 1 KM radius targeting for a particular location).

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Geo targeting in several countries

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Make sure you take into account languages, time zone differences, ad copy changes based on country/language etc. There is alot to consider for each country Smiley Happy

Re: Geo targeting in several countries

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Karen,

You are better of on trying to do keyword research on those specific locations. Once you know, how many people are looking for what you are selling, then you can target those locations. Make sure you keep in mind the relevance of keywords and ads.