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Geo Location Overlaps - what happens when locations overlap?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We're building an AdWords program for a franchise operation. Some locations are in the same zip code, so zip code is not precise enough. The franchise areas are defined by streets - not a four-sided shape but lots of street boundaries on all sides.


If we use x-mile radius for targeting, the radii will sometimes overlap.


We need to drive location-specific ads, extensions, phone #s, etc.


How does AdWords decide which location extension to show if the person is in an area that overlaps - in the same zip code or within overlapping radii?

1 Expert replyverified_user

Re: Geo Location Overlaps - what happens when locations overlap?

Top Contributor
# 2
Top Contributor
Hello ;
Hi there;
You might have a problem;
For mobile: location is determined using GPS (assuming it is active)
For desktops - using IP;
But as you pointed out: Geo targeting is not perfect and there might be some overlapping...
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Geo Location Overlaps - what happens when locations overlap?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Can you try "Location Extension Targeting" and see if that helps you better than Radius Targeting?

I was just going through this article for you and it looks like this will be a better option for you than radius targeting.

And as Moshe pointed out, yes there will be some overlapping but you may get better targeting option with "Location Extension Targeting"