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General questions about display ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to start out by being sure I am in the correct place.

 

I am wanting image display ads for my business to only show up on websites which participate in the Adsense program. These would be leaderboards and rectangle ads which link to a page on our site.

 

I'm not interested in text-based ads or ads which only show up on Google searches.

 

Am I at the right place? Thanks.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
March 2016

Re: General questions about display ads

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hey Jeff, how are things?

You sure are in the right place Smiley Very Happy

Google Display Network is exactly for people who want to advertise on websites that are part of the AdSense program.

Now, important thing to notice is that the Display Network is a HUUUUUGE place, so you need to plan before you can start advertising. Making plans is important and the difference between SPEND money and INVEST the money.

Here you can learn a little more about Display Network:
https://support.google.com/adwords/answer/6056342?hl=en

And here very options on how to target your ads:
https://support.google.com/adwords/answer/1704368?hl=en

Hope this helps.
_


Leandro Martinez | Basta1Click

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Re: General questions about display ads

Rising Star
# 2
Rising Star

@Jeff F

 

Yes sir, you are. 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March 2016

Re: General questions about display ads

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hey Jeff, how are things?

You sure are in the right place Smiley Very Happy

Google Display Network is exactly for people who want to advertise on websites that are part of the AdSense program.

Now, important thing to notice is that the Display Network is a HUUUUUGE place, so you need to plan before you can start advertising. Making plans is important and the difference between SPEND money and INVEST the money.

Here you can learn a little more about Display Network:
https://support.google.com/adwords/answer/6056342?hl=en

And here very options on how to target your ads:
https://support.google.com/adwords/answer/1704368?hl=en

Hope this helps.
_


Leandro Martinez | Basta1Click

Re: General questions about display ads

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
On Display you still have the option of creating text ads. However you can just create image ads.

Text ads can still show in spots where image ads are normally located so I would engurage you to give text ads a try as well on display inside a different adgroup.

Depending on your market and clients you are going after you may want to bid adjust on mobile starting off as well as exclude in-app traffic using the campaign exclusion placement option of adsenseformobileapps.com

The above advice really varies and it depends on many factors.