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GDN inventories

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Members,

 

Do anyone have information, what are other inventories used by Google in GDN other than Doubleclick, OpenX & Admeld ?

1 Expert replyverified_user

Re: GDN inventories

Top Contributor
# 2
Top Contributor

Hello;

Can you elaborate? What do you mean by "inventories". DoubleClick is an ad-exchange - online media buying - using a different algorithm than the PPC used on GDN.

 

 

Read more here:

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: GDN inventories

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks Moshe,

Doubleclick means Doubleclick Inventory ( it is exchange but it has access to some niche publisher sites, which Google uses to target GDN audience). I want to know what other inventories Google uses to target GDN users.

Re: GDN inventories

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Hello,

 

I do not know what OpenX or Admeld are or if they are used in the GDN , but here is the official explanation which I think you are looking for:

 

https://support.google.com/partners/answer/172610?hl=en