GDN VS DBM
Can somebody help me understand what would be better between GDN and DBM if I have to do a heavy budget campaign for a single day. Campaign could be analyzed on Visits.
Re: GDN VS DBM
I think it will be DBM.
And for the last, DBM (DoubleClick Bid Manager) is a demand-side platform (DSP) from Google. Most DSPs are similar to GDN in that they are used to create ad campaigns. But, DSPs provide advertisers access into the vendor-neutral RTB ecosystem, whereas GDN AdWords only allows campaigns to run within the Google network.
With DSP you can targeting your campaign based on behaviour from your audience wider than GDN can do.
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It really does depend. DBM is likely to be the winner here, but only if you are currently using it. DBM requires data (and a lot of it) in order to optimise and best identify audiences, if you do not have the floodlights on your site gathering audience data and you have not been running any campaigns with it before then I would advise against using it for a one day large burst.
It gives you access to a much larger media pool, but it is a lot more powerful so there is much more room for mistakes. DBM also tends to be more expensive which when being used properly is not an issue as you are getting a much higher value audience when & where you want them, but you need to know who that audience is.
It does also depend on the location that you wish to target. Are you targeting Global sites but users with a country specific IP, or do you want to target a specific country's websites only. Depending on the country you may find that DBM & GDN are very close in reach of websites (usually in developing countries) and so GDN would be the easiest to use in these cases.
GDN VS DBM
hope you are well and apologies for joining the party so late!
When you mention that:
'DBM requires data (and a lot of it) in order to optimise and best identify audiences, if you do not have the floodlights on your site gathering audience data and you have not been running any campaigns with it before then I would advise against using it for a one day large burst.'
a/ does that mean that the more campaigns you run for a specific client on DBM, the more accurate they become as the volume of collected data on past campaigns increases?
b/ does DBM allow for an integration with external DMPs or even the client's own internal DMP?
c/ do you refer to purely 1st party data that the advertiser might not have per say? because alternatively isn't there the possibility to target 2nd and 3rd party data (and I guess there is a lot of that out there)?
thanks so much in advance,
GDN VS DBM
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