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GDN - Difference between ad types

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I am wondering about the difference between Responsive ads to Lightbox ads to dynamic ads.

Altogether, in terms of their functionality all look very similar. I see some fields that are available in one ad format and not in the other.

With that being said, I am not sure for what use case I should use what ad format and why.

Can you share a use case to use each of the above ad formats and their benefits for each use case?

 

Thanks,

Amit

1 Expert replyverified_user

GDN - Difference between ad types

Top Contributor
# 2
Top Contributor

Correct;

I consider lightbox to be an advanced version of responsive (classic) ads;

https://support.google.com/adwords/answer/6145130?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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