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GA spend data doesn't reconcile with AW?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi All,

 

Our in-house team is trying to figure out why 1/3 of our monthly PPC ad  spend isn't being tracked by GA. The agency that manages our accounts says it's just because GA & AW data don't always match up exactly.

I know this is true - that GA & AW can differ due to different tracking methods, but is 1/3 of the total monthly spend a normal amount?

TIA!

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Marked as Best Answer.
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Accepted by topic author April J
January 2017

GA spend data doesn't reconcile with AW?

Top Contributor
# 2
Top Contributor

Hi April,

 

Do the clicks and impressions align? If so, the most common reason for the discrepancy is that Analytics is reporting in a different currency. The default is USD. 

 

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Marked as Best Answer.
Solution
Accepted by topic author April J
January 2017

GA spend data doesn't reconcile with AW?

Top Contributor
# 2
Top Contributor

Hi April,

 

Do the clicks and impressions align? If so, the most common reason for the discrepancy is that Analytics is reporting in a different currency. The default is USD. 

 

GA spend data doesn't reconcile with AW?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi Rob,

Thanks for that! Is there a way to change this to CAD?

GA spend data doesn't reconcile with AW?

Top Contributor
# 4
Top Contributor