Frequency Capping option in Display Planner
I have been using the Display Planner these days to update an inventory of local websites based on various Topics and I have seen the "Frequency capping" option in the Display Planner, but I do not know how can it help me to make a better Placements plan.
I also noticed that for most large traffic placements Mobile Display traffic at least in my country is now is bigger than Desktop traffic (47 % over 43 % ). An interesting trend.
I could not find any info about this feature in the help files and it has no info bubble .
Does anyone have any opinion on the uses of this feature in the Display Planner ? What does it do ?
I am asking because I think it is an interesting finding to share.
Re: Frequency Capping option in Display Planner
This would be particularly useful for sites like forums with high pageviews per user.
I don't see how there could be any other meaning for this, what are your thoughts?