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Format of Shopping Ad

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# 1
Visitor ✭ ✭ ✭

I went to google shopping and searched for the terms natural baby shampoo and I got a variety of merchants selling baby shampoo here

https://www.google.com/search?q=natural+baby+shampoo&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-USSmiley Surprisedffi...Smiley Surprised

 

My question is how do they get these things like (Shampoo · Sulfate-free · Paraben-free · Not Tested on Animals · 18 ounce) listed in the ad underneath the price ? 

 

I just barely got my google merchant account, and I'm trying to figure out how to set up my add like this one for an example.

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Camille S
September 2015

Re: Format of Shopping Ad

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Camille,
Welcome to the AdWords Community!!

The product attributes/descriptions, are pulled from the data feed they're supplying to Google. When you submit your feed be sure to include as much information as possible - description, your category, Google's category, etc. Place as much relevant, unique content in your feed as possible. The data you supply Google not only helps your products gain visibility in the Google Shopping results, but they also help consumers know more about your offering before they click on your Ad. While you cannot tell Google what to place under your Ad, they'll try to place relevant content to searchers based on the feed you provide them with.

I've pasted a link below to the Google feed specifications. Feel free to post any additional questions here in the Community.

https://support.google.com/merchants/answer/188494?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Camille S
September 2015

Re: Format of Shopping Ad

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Camille,
Welcome to the AdWords Community!!

The product attributes/descriptions, are pulled from the data feed they're supplying to Google. When you submit your feed be sure to include as much information as possible - description, your category, Google's category, etc. Place as much relevant, unique content in your feed as possible. The data you supply Google not only helps your products gain visibility in the Google Shopping results, but they also help consumers know more about your offering before they click on your Ad. While you cannot tell Google what to place under your Ad, they'll try to place relevant content to searchers based on the feed you provide them with.

I've pasted a link below to the Google feed specifications. Feel free to post any additional questions here in the Community.

https://support.google.com/merchants/answer/188494?hl=en