A setting that helps you show your ads to customers in a specific geographic location.
- For each ad campaign, you can select locations where your ad can be shown. Then, location targeting allows your ads to appear for people in those locations.
- You can choose locations such as entire countries, areas within a country like cities or territories, or even a radius around a location. AdWords may also suggest related locations that you can choose to target.
- Location targeting helps you focus your advertising on the areas where you'll find the right customers, and hopefully helps you increase your profits as a result. We suggest that you choose the region where your customers live and where your business can serve them.
When it comes to advertising on AdWords, consider the real estate adage: "Location, location, location!" Regardless of how great your ad is, it probably won't perform as well if it doesn't appear in the right places. Reach your customers where they are and where your business can serve them by using AdWords location targeting.
AdWords location targeting allows your ads to appear in the geographic locations that you specify, as well as additional areas that AdWords suggests. Location targeting helps you focus your advertising on the areas where you'll find the right customers, and can increase your return on investment (ROI) as a result.
You can set and then adjust your location targeting settings at any time using the following methods:
AdWords offers location targeting at the postal code, city, Nielsen® DMA® (also known as metro area), or the region level, although targeting at certain levels isn't available in some countries. See available targeting options for your country.
Targeting your ads to a country or multiple countries is a good idea if you provide products and services to those large areas. Targeting entire countries also allows you to receive more exposure than you would by targeting individual cities or regions within a country.
You might target entire countries if you run a national business, have an e-commerce site that ships all over the world, or your service area covers an entire country.
If you sell surfboards online and ship to all regions of the U.S. and Canada, you could target both countries.
Who could benefit from national and international location targeting:
- An online retailer that ships worldwide
- A business that ship products to all regions in one or more countries
- An international business selling to several countries that share a common language.
Who might not benefit from targeting entire countries:
- A business that doesn't serve all regions or cities. In this case, you might target a specific region or city, which we'll explain in the next section.
Target areas within a country
If your business doesn't serve all regions or cities, or you'd like to focus your advertising efforts on certain areas within a country, you'll want to choose more precise targeting. Depending on the country, you can target regions, Nielsen® DMA®s (metro areas), cities, or postal codes. See location targeting options by country.
If you run a bakery in San Francisco, you can target your ads to the city of San Francisco to attract local customers when they search for baguettes on Google.com.
Who could benefit from targeting areas within a country:
- A small local business,
- A business promoting special offers only in specific locations,
- A business delivering unique advertising messages to certain areas,
- A business trying to measure the success of ads in specific regions,
- A business selling products only in certain regions or cities.
Who might not benefit from targeting areas within a country:
- A business that is trying to reach most of the regions in a country, with just a few exceptions (say, all of the U.S. except for Alaska). In this case, it might be better to target the whole country, and then exclude specific areas.
Target a radius around a location
If you run a delivery service or your local business relies on foot traffic, then radius targeting (also known as proximity targeting or "Target a radius") would help target your ads to customers within a certain distance around your location. Radius targeting helps you identify an area around your business to target, rather than specifying individual cities, regions, or countries.
If your business is a movie theater in Philadelphia, you can target your ads to an area within a 10-mile radius around your theater, so only your likeliest movie fans will see your ad.
When you target a radius, you'll be able to target the cities and/or regions within the radius that you've specified in your settings. We will show you a list of locations that are contained within the radius, also known as 'Locations within this target'. You can review these locations to make sure that you've captured the areas that you expect to target.How to target a radius around a location
Location targeting suggestions
You may have noticed that when you edit your location targeting settings, AdWords suggests locations that you might want to target. You can review these suggestions to see if they make sense for your ad campaign.See available location targeting suggestions
Targeting multiple locations in bulk
If you'd like to target multiple locations in bulk, AdWords allows you to add a list of up to 1000 location targets at a time, rather than adding each location one-by-one. We also offer other tools for bulk editing. Click an option below to find out more.How to add multiple location targets in bulk
- See a downloadable list of all available location targets and their unique names in the AdWords API help center. For regions, Nielsen® DMA®s (metro areas), and cities (where available), click the country name to see the list of targetable locations within that country.
- If you own an e-commerce company, target all the locations you ship to, not just where your business is physically located.
- Run a geographic performance report to see how your campaign is performing in your targeted areas.
- It's a good idea to make your language and location targeting settings consistent. For example, if you're targeting users in France, you may also want to target the French language, and be sure that your ads are written in French. Find out more about how language targeting works.
We determine where a customer might be located using the Internet Protocol (IP) address of the customer's computer. An IP address is a publicly available signal that indicates where the computer is probably located, but it doesn't provide an exact location.