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First AdWords campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

This is my first time advertising with AdWords, what should be a good campaign to get customers interested on our M2M, electronic security, access control, video surveillance, and other related solutions?

1 Expert replyverified_user

Re: First AdWords campaign

Top Contributor
# 2
Top Contributor

Hi David,

 

Best option is to structure your AdWords account based on your website structure. Doing that ease the task of how you would be organizing the account overall. Also use the Keyword Planner (https://support.google.com/adwords/answer/2999770?hl=en&vid=1-635785945073651274-2931972514) to identify right set of keywords based around your website services.

 

You can also read this help center doc for more details: https://support.google.com/adwords/answer/2375470?hl=en&vid=1-635785934091870297-2931972514

 

Pankaj

 

 

Re: First AdWords campaign

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi David,

Pankaj makes good points. The link he sent is very important. You want to approach your account in a very thoughtful and segmented manner.

If you're just starting out, a good idea would be to pick just one service/product you have (perhaps the one with least options), and create a campaign just for that one. It will be good practice doing keyword research and creating the different AdGroups etc. Then, slowly build out the other campaigns.

Hope this helps.