Find Your Keywords for a Seasonal Campaign[ Edited ]
May 2013 - last edited May 2013
In our series of posts so far on how to boost your seasonal Mother’s Day campaigns we’ve looked at Campaign structure and Bidding, and today it’s time we took a look at keywords.
So, what are the best types of keywords to try and use with your campaign? With a seasonal campaign customers are likely to be searching for specific terms in relation to what your business offers. Although the keyword “Restaurant in Chelsea” might describe what your Italian restaurant offers and where, the keyword “Mother’s Day restaurant Chelsea” or “Mother’s Day Italian restaurant” might be more relevant for a seasonal campaign for your restaurant.
Tuning in to what your customers are likely to be searching for will help you pick the right keywords for your campaign. If you get stuck for ideas though, you can always try the Keyword Tool in your account to get some ideas and then refine what you find there to suit your individual business.
Happy keyword hunting!