Final URL of Keyword vs Ad and 404 error
Would anyone be able to confirm what URL will be used in case if my keyword final URL point to non-existing 404 page and ad copy URL point to existing home page? Would ad-words recognize the 404 error on keyword final URL and use the Ad copy URL instead?
As I have heard that keyword URL will always overwrite the Ad copy URL but not the other way around.
Re: Final URL of Keyword vs Ad and 404 error
Clynton is absolutely right.
Simply the keyword's final url will override the ads url.
Adwords system will not detect such issue by own whether the final url is redirecting to 404, 500 or any.
You need to cross check this thing at your end.
Archit, AdWords Rising Star, Community Profile
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