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Final URL of Keyword vs Ad and 404 error

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

Would anyone be able to confirm what URL will be used in case if my keyword final URL point to non-existing 404 page and ad copy URL point to existing home page?  Would ad-words recognize the 404 error on keyword final URL and use the Ad copy URL instead?

 

As I have heard that keyword URL will always overwrite the Ad copy URL but not the other way around.

 

Much appreciated,

Pawel

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Karndean L
July 2016

Re: Final URL of Keyword vs Ad and 404 error

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Pawel,

You have heard correct. AdWords will not recognise the 404 and use the ad URL over the keyword URL. It will send traffic to the 404, you need to remove the keyword level URL.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Karndean L
July 2016

Re: Final URL of Keyword vs Ad and 404 error

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Pawel,

You have heard correct. AdWords will not recognise the 404 and use the ad URL over the keyword URL. It will send traffic to the 404, you need to remove the keyword level URL.

Re: Final URL of Keyword vs Ad and 404 error

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks Clynton Smiley Happy I hope you don;t mind if I'll ask about anyone else to confirm it? Just want to be super sure Smiley Happy

Re: Final URL of Keyword vs Ad and 404 error

Rising Star
# 4
Rising Star
Hi Pawel,

Clynton is absolutely right.
Simply the keyword's final url will override the ads url.
Adwords system will not detect such issue by own whether the final url is redirecting to 404, 500 or any.
You need to cross check this thing at your end.


Regards
Archit, AdWords Rising Star, Community Profile
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Re: Final URL of Keyword vs Ad and 404 error

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Thanks Smiley Happy much appreciated

Cheers,
Pawel