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Filling Trademark permission form

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Can somebody tell me as an advertiser which sections I should fill/skip in the authorization form: https://services.google.com/inquiry/aw_tmauth?hl=en

 

For example as an advertiser I want to use trademark Dell in US in my ads.

3 Expert replyverified_user

Re: Filling Trademark permission form

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi UtilitiesIndia,

 

You, as an advertiser, should not complete the form. You should, however, request the trademark owner to complete it in your favor.

 

Best,

Lakatos

Re: Filling Trademark permission form

[ Edited ]
Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

How do I request the trademark owner to fill it on my behalf?

 

More so when I've 30 trademark terms of gaint companies like Microsoft, HP, Norton etc?

Marked as Best Answer.
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Accepted by topic author utilitiesindia
September 2015

Re: Filling Trademark permission form

Top Contributor
# 4
Top Contributor

I suppose you are well connected to the trademark owners. Google, on its own, will not allow you to use their terms in the ad copies unless you get the authorizations from them. The rest is up to you... Robot LOL

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: Filling Trademark permission form

Google Employee
# 5
Google Employee

utilitiesindia, in order to allow a trademark to appear in your ads, Google requires direct authorization from the trademark owner. Please follow the instructions located at:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&hlrm=es-419&answer=106477

 

The trademark owner has to submit authorization for your AdWords account at our online authorization form.

 

 

Hope this helps.

Rashmi

Re: Filling Trademark permission form

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭

Lakatos! As a small agency is it practical to ask big companies like Microsoft, HP etc to authorize my clients to use their trademark terms?

 

Companies will definitely want to see first how they themselves are benefitted before they authorize.

 

Do you yourself apply for such authorization? Do you get it easily?

Re: Filling Trademark permission form

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

I am stuck just like you, i have sent trademark request to Brand Names Like Dell, Norton etc.... but still no reply from them.

 

Please let me know if you get any further.

Re: Filling Trademark permission form

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
If you qualify under the "reseller policy", you don't need permission to use trademarked terms.

Re: Filling Trademark permission form

Community Manager
# 9
Community Manager
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