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Explain difference between broad match, phrase & exact match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
 
1 Expert replyverified_user

Re: Explain difference between broad match, phrase & exact match

Top Contributor
# 2
Top Contributor
Hi Rahul,

Please find detailed information about AdWords keywords match types here - https://support.google.com/adwords/answer/2497836?hl=en

Deepak

Re: Explain difference between broad match, phrase & exact match

[ Edited ]
Badged Google Partner
# 3
Badged Google Partner

Hey Rahul,
The chart on the Link that Deepak provided was really helpful when trying to train people on the differences between each match type. Another way that helped me to think of it, is as a funnel.

Broad match being the top or the largest end of the funnel, (or the most possible variations of keywords) then as you go down the funnel you narrow your keyword options until you hit exact match. which then only leaves you with one possibility for a keyword. (google does allow close variants now, and there is no way to block them other then adding negative keywords)

Hope that makes sense.