AdWords
2.1K members online now
2.1K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Explain Split Testing - How & why?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

Being relatively new to adwords, I tried to understand split testing but didn't understood it well.

can someone explain it with a simple example and what is the purpose of doing it?

 

Thank you

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author anil225
September 2015

Re: Explain Split Testing - How & why?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Anil

Split testing can be done for several points

1. Diffrent type of campaigns

2. Ad copies

3. Diffrent type of landing pages

4. Diffrent Geo targeting

Basically split testing is where you change you make some changes to perticular parameters and check resluts against original parameters. There are several ways to do split testing with adwords as well as analytics and website optimizer. I hope that clears your basics about split testing. For more you can visit this blog post

http://adwords.blogspot.in/2010/06/adwords-campaign-experiments-beta-split.html

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author anil225
September 2015

Re: Explain Split Testing - How & why?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Anil

Split testing can be done for several points

1. Diffrent type of campaigns

2. Ad copies

3. Diffrent type of landing pages

4. Diffrent Geo targeting

Basically split testing is where you change you make some changes to perticular parameters and check resluts against original parameters. There are several ways to do split testing with adwords as well as analytics and website optimizer. I hope that clears your basics about split testing. For more you can visit this blog post

http://adwords.blogspot.in/2010/06/adwords-campaign-experiments-beta-split.html

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Explain Split Testing - How & why?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

if you do split testing you will konow which landing page/ text ad works better for you

you can have a feeling the something is better than something else, but by testing this youl will know for sure

Re: Explain Split Testing - How & why?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hi Anil,

 

Along with what "theniks" has said, you could refer the Wikipedia link for more info.  Especially the section "An emailing campaign example".

 

Hope this helps!

 

Thanks,

Nimesh.

Re: Explain Split Testing - How & why?

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

And that is why this (website optimizer integrated with Analytics) is such good news