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Explain 3 key differences between Reservation ads and Auction ads

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# 1
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Can any one explain me the  3 key differences between Reservation ads and Auction ads

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Accepted by topic author Koppuravuri V
September 2015

Explain 3 key differences between Reservation ads and Auction ads

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Can any one explain me the  3 key differences between Reservation ads and Auction ads.

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Marked as Best Answer.
Solution
Accepted by topic author Koppuravuri V
September 2015

Explain 3 key differences between Reservation ads and Auction ads

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Can any one explain me the  3 key differences between Reservation ads and Auction ads.

Re: Explain 3 key differences between Reservation ads and Auction ads

Top Contributor Alumni
# 3
Top Contributor Alumni

Information on ad auctions on the Display network can be found here.

 

Information on reservation ads can be found here.


Theresa
Google AdWords Top Contributor
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Re: Explain 3 key differences between Reservation ads and Auction ads

Follower ✭ ✭ ✭
# 4
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To add to Theresa's info:

Display Reservation media refers to ads that you can purchase on certain
Google sites (like YouTube) where you can "reserve" impressions in advance at a set cost.
This policy applies to North America only and isn't applicable to any current initiatives regarding AdX or Active View reservation based buys.

On the other hand , AdWords uses an ad auction to determine which ads to show, the order those ads will appear, and how much those ads will cost. The Display Network ad auction shares many similarities with the AdWords auction. Your ads are ranked among other advertisers' ads based on Ad Rank, which is based on your Max CPC bid and Quality Score. This means that, if your Quality Score is sufficiently better than the score of the advertiser immediately below you, you could rank higher than that advertiser, even if this person's bid is higher than yours.

Please review the reference sources Theresa has already supplied for more info.

Cheers,
Vineesh..

Explain 3 key differences between Reservation ads and Auction ads

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Dear koppuravrei

Alumni
 

Information on ad auctions on the Display network can be found here.

 

Information on reservation ads can be found here.


Muhammad Atif