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Existing Keywords quality Score showing none

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi All,

I know about quality score and how it works, today i try to pull quality score report for one of my campaign, usually new keywords won't show quality scores but few of my existing keywords with more than 100 clicks also showing '--' in QS column. Below is the screen shot for reference.

 

i wonder what is the exact reason for this.. 

qs.JPG

Thanks in Advance.

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Aravindhu Ch
April 2017

Existing Keywords quality Score showing none

Top Contributor
# 2
Top Contributor

This means that the statistical model Google uses  to establish a QS still hasn't   accumulated enough data / sampling to calculate a QS within  the level of confidence Google requires (typically 95%)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

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Marked as Best Answer.
Solution
Accepted by topic author Aravindhu Ch
April 2017

Existing Keywords quality Score showing none

Top Contributor
# 2
Top Contributor

This means that the statistical model Google uses  to establish a QS still hasn't   accumulated enough data / sampling to calculate a QS within  the level of confidence Google requires (typically 95%)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Existing Keywords quality Score showing none

Badged Google Partner
# 3
Badged Google Partner

Is this a search only, or search and display campaign?

Tom

Existing Keywords quality Score showing none

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Thank you @MosheTLV, i am glad to know about this new concept.